Ready to hear about some branding session tips from a hair and makeup artist? I’ve been doing a lot of branding sessions lately and I’m loving it! What is a branding session you ask? It’s a lifestyle photoshoot for your business and brand. The objective is to collect photos of you to use for social media and marketing. Here are five tips I’ve gathered by watching my clients work and doing a few myself.
Make sure you are clear on your brand. If not, connect with an expert (well in advance) like Joanna Moss Creative who is a branding expert able to help you lock in your colours, ideal client, brand values, etc. As a website designer, she helps you create a site that is user-friendly, on-brand and gets the attention of the people you want to purchase your products and/or services.
Choose a professional photographer like Joanna Moss who knows when she’s got the shot and when to move on. Joanna is incredibly skilled at capturing images of not only people but detail shots too. Collect recommendations from friends or ask your photographer about a hair and makeup artist (Radiant Beauties) that suits your style. You want to make sure you look like yourself in the photos. Don’t forget your location! You might have to toss some money at this but trust me it will be worth it. Give yourself a lot of time to prepare for this shoot. Make sure you schedule your shoot date well in advance. Finding a date that works for everyone can be tricky so check in with your time and make sure everyone is available before signing a contract.
This part can be a lot of work but totally worth it. Have fun collecting a variety of outfits, personal items, products and props all in your brand colours. I like to have a big bin in my closet and when I find something I know will work I’ll add it to the bin during the weeks leading up to the shoot.
Hop online and gather together images that inspire you and will influence your photoshoot. Search Pinterest, Instagram and other companies like yours to find out what you like and why. You can go as far as creating a shot list to make it easier for your photographer.
Get lots of sleep the night before and get ready to have fun! If you have taken the time to plan your shoot it will be successful and leave you with enough photos to last 6-9months.
Photos: Joanna Moss Creative, Jewelry: Brooklyn Designs, Model: Jade Pattenden from Legends Cafe
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